It's Auto Show Season!

It’s auto show season in Canada and Scion is doing it right. From booths with special guest DJs, to a pop-up barbershop, with driving simulators to special project vehicles – we’re bringing out all of the stops.

Our first stop was the Montreal International Auto Show where Pat Cyr revealed his new 2JZ-GTE powered FR-S for the 2015 race season. Fans had the opportunity to meet Pat and ask questions. The new car will make its debut shortly and we’re pretty excited to see him back on the track.

The launch of the #scionstyle pop-up barbershop offered free cuts to visitors who passed by. If your hair was already on point, you could test your skills on one of our racing simulators, peruse the latest issue of Scion Magazine, or enjoy a preview of upcoming EDM festival Villa Paradizo DJs as they spin behind the iQ DJ booth.

In Toronto we unveiled the newest member of the family, the iM Concept. The “i” stands for individuality and intriguing, while the “m” represents modern, multifaceted and magnetic. The incrediblue hatchback will inspire the production version of the iM making its first worldwide appearance later this month at the New York International Auto Show.

Quebec City saw the Scion Racing FR-S that’s getting ready for Formula Drift and the new two-tone Scion tC Release Series 9.0. In Calgary we featured the FR-S that took home the Manufacturer’s Cup for Scion at Targa Newfoundland and the rare wide-body Rocket Bunny tC. Both of these cars, along with our full line-up will continue their journey out west with stops in Vancouver (March 24-29) and Edmonton (April 9-12) next. See you there!

Targa Newfoundland Scion FR-S Gets Headers and a Dyno Tune

Peter and Dave from Speed Academy make one last stop before shipping their Scion Racing FR-S to Newfoundland for the Targa rally. Visiting Total Motor Werkes, where Sasha from OnPoint Dyno set up his Dynapack dyno. Sasha fine-tuned the factory engine management system using Ecutek software, dialing in the tune for the intake and exhaust modifications made and for the 91-octane fuel the team would be running during the race. But before that, Peter and Dave needed to install one last set of modifications, a sexy long-tube equal length exhaust manifold from JDL Auto Design, along with a JDL over-pipe and catted front-pipe. As you’ll hear in Episode 9 of Speed Academy’s YouTube build series, the JDL goodies really bring the car’s exhaust note alive, making it sound like a proper racecar.

Sasha’s tuning worked wonders too, bringing the Targa FR-S’s output up to an impressive 181 horsepower at the rear hubs, which converts to about 225 horsepower at the crank, or about 25-hp more than stock. Not too shabby! That wraps up their build series on the FR-S, but there’s still a documentary-style video to come, covering their entire Targa Newfoundland adventure and the dramatic way the week of competition wrapped up for them.

Targa Newfoundland Scion FR-S Gets Drivetrain & Cooling Upgrades

Prior to shipping their Scion Racing FR-S to Newfoundland for an epic week-long race around the island, Peter and Dave from Speed Academy made a quick stop at Cyrious Garageworks, where Scion Racing pro drifter Pat Cyr and his crew helped with the installation of a new clutch-type limited slip differential from Tomei and a Stage 3 clutch kit and lightweight aluminum flywheel from SPEC Clutch.

Peter and Dave also made themselves useful in Episode 8 of their YouTube series by installing a Koyo direct-fit radiator and Perrin oil cooler setup, supplied by Motovicity, one of the biggest aftermarket performance parts wholesalers in the world. Plus you’ll notice Dave tackled the “difficult” job of installing Godspeed Project tow hooks in record time. That boy has skills! Oh, and although it’s not covered in the video, they also traced the traction control and ABS issues to a faulty steering angle sensor, likely damaged when they removed the steering wheel when prepping the car for roll cage fabrication. The sensor was replaced by team tech Andrew “Moose” DeLaCour and calibrated by team engineer Vinh Pham and both systems were back in perfect working order. Phew!